Workshop Plan
Essential Life Strategies Workshop Plan - January 30, 2014
Offerings – retirement workshops and events (1/2 day, 2 days, individuals)
Target audience
- > 55
- Where do you find them? (What are the demographics of high tech employees: how many are over 60 years old)
Products
- Books
- CDs
- MP3s
Marketing
Message: tie in with fears around retirement
- Mind
- Body
- Spirit
- Goodbye to hello
- Be happy about the day
- Uniqueness
- Loss
- Transition
- Know your passions
- Fun activities
- Energy
- From “I have to do” to “I want to do”
Social Media
- Linked In
- Google Groups
- Blogs / Articles
Process
- Hypnosis / therapy
- Small groups / sharing
Mary’s transition
From
- Controlled
- Focused on outcome
- External drivers
To
- Opening
- Possibilities
- Discovering
- Focus on process
- Internal drivers