Same content on each, or different content? - OK to reuse other people's content. When you "like", forward, and retweet, you get more engagement and visibility.
Quality of content (content that engages people so they read, save, share)
Does content meet the needs of our clients/prospects?
How to make it easy to share and forward content? (Share buttons)
How to engage our audience? (eg. share success stories)
What will MTC’s presence be?
How to tap into clients’ wisdom?
Do we need to know how many followers are local?
How much time to spend each week on social media marketing?
Good mobile format?

‘You have to deliver genuinely interesting and valuable content that meets the
needs of your audience and actively engages them.’ ~Sally Falkow

Facebook

What advantage to have more ‘Likes’? (SEO, sharing w friends)
Sell or build community?
Share personal info on FB?
How important is commenting? (goes into friends’ newsfeeds?)
Content: photos, cartoons, humor, discounts, blog, NL/promos
Place images vs. auto post via Shop Palo Alto, Twitter, blog, CC
How often to post?
FB Offers, redeemed shows up in friends’ newsfeed
Events page (Be a resource?)
‘Like’ other organizations? Share their posts?
How to get people to ‘Like’ our company?
add Like button on website?
CC mailing, card at front desk, ‘Like us’ and get 20% off
Statistics: # of Likes, # of clicks on blog links

Twitter

What advantage to MTC to have more followers?
Follow others? (impacts Google)
Use hashtags in message? i.e. #massage discount
Geo-location search to identify local prospects
Statistics: # of followers, # of clicks on links, # of retweets (and how
many followers does the person who retweeted you have?)

RSS news feed to syndicate our blog content??

Blog

Define our vision for blog. Who’s the target audience? Does the blog
meet their needs? What do they want?
Should topics be limited? (Categories), add Zen?
Does quality of content matter? Repeat website content?
Length of posts?
How often to post?
Enable Comments?
Statistics: how many people clicked a link?

Constant Contact Newsletter

NL article different from blog post?
Post on FB, Twitter?
Website signup:
Ask for full name, city?
Tell what they’ll receive i.e. promos (to build trust)
Constant Contact Promos
Post on FB, Twitter?

Shop Palo Alto
update photo, info, use images?

Yelp

Use a CC mailing to ask for positive reviews? A postcard at front desk?

Google Reviews
Google+
Linkedin
Possible Promotions
contests
raffle
e-Book, articles
products w logo
sell other products: music, massage products, skin care
frequent use card
higher discount
weekend sidewalk shows
free talk or activity

Articles and comments SMM 9001 Social Media Marketing Tools

http://www.socialmediaexaminer.com/search-and-social-what-marketers-need-to-know-about-the-changing-landscape/

SMM9001
http://www.marketingtechblog.com/15-busines-reasons-to-use-twitter/
Some of my comments. The ability to get targeted content.
From book: Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel.
Read more: http://www.marketingtechblog.com/15-busines-reasons-to-use-twitter/#ixzz2MDx4VEu8

Distributing coupons and offers
Communicating with Employees
Receiving Customer Complaints
Finding or Posting a Job (#job OR #jobs near:Indianapolis within:50mi)
Information Seeking and Sharing
Inbound Marketing Strategy
Hiumanizing Business
Personal Branding
Twitter SEO with hashtags
Effective Networking
Viral Marketing
Fund Raising
Online Ordering
Public Relations
Communicate Alerts

Shel mentions that some of the business use cases in his books can’t be attributed directly to revenue.
http://www.amazon.com/gp/product/0470561726?ie=UTF8&tag=marketingtechblog-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0470561726

http://www.marketingtechblog.com/rules-of-social-media/

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Bryantstreetcafe

Social Media Newbie

Vancouver! http://bryantstreetcafe.wikidot.com/vancouver

Notes: ideas about improving business http://bryantstreetcafe.wikidot.com/business-improvement-ideas

VMware Work: http://bryantstreetcafe.wikidot.com/vmware-education-work

Eagle Awards: http://bryantstreetcafe.wikidot.com/eagle-awards

Paula work: http://bryantstreetcafe.wikidot.com/paula

Social Media Marketing Job Descriptions: http://bryantstreetcafe.wikidot.com/social-media-marketing-job-descriptions

Classes

SMM9000 The Power of Community: An Introduction to Social Media

SMM9001 Mastering Social Media: 3 Essential Tools for the Business Professional

SMM9002 Engaging Your Community: Creating Effective Social Media Campaigns

SMM9003 Social Media in Real World

SMM9005 Integrating Social Media into the Overall Marketing Strategy

SMM9006 Metrics and Measurement: The Key to Social Media Marketing Success

MKTG 9624 Maximizing Search Engine Optimization

http://bryantstreetcafe.wikidot.com/search-engine-optimization/edit/true/title/Search%20Engine%20Optimization

Final Homework

http://bryantstreetcafe.wikidot.com/seo-homework

Discussions

http://bryantstreetcafe.wikidot.com/paula

[Reading|http://bryantstreetcafe.wikidot.com/reading]

http://bryantstreetcafe.wikidot.com/social-media-tools

Articles and comments SMM 9001 Social Media Marketing Tools