Search Engine Optimization

March 5, 2013

http://susby.com/sfsu/

Google ad words

https://adwords.google.com/cm/CampaignMgmt?__u=2949988053&__c=3603084093#r.ONLINE&app=cm

Create a campaign
Choose search network only. If you chose the other one you would see a banner. Text is much more likely to be clicked on than a banner ad.

facebook

Look at the videos and other things that have been posted

Search engine marketing

You pay

Google trends

http://www.google.com/trends/explore#q=psychotherapy
http://www.google.com/trends/explore#q=hypnotherapy%2C%20psychotherapy&cmpt=q
**this one!!!!*http://www.google.com/trends/explore#q=%22hypnotherapy+weight+loss%22&cmpt=q

WordPress SEO by Yoast(plug in for Wordpress.( Other sites might also have keyword checkers focus keyword)
Wordpress can examine keywords and related keywords in text.

Content infographic

http://www.hrmarketer.com/home/content_marketing.php

Search ranking:

marketinggrader.com
quantcast
compete
alexa

High search

If keyword is in domain name page ranking will go up.

Optimize focus keyword (linkdex another Yoast and Linkdex tools look up)

  1. View keywords in source. Analyze title and other areas in web page to see what words are used there.
  2. Analyze popularity of these keywords google adwords keyword tool
  3. View competitor sites and view source to see what the keywords are. BUT google is not searching on keywords because people were gaming the system so look at other aspects of site.
  4. Get most popular key words in:
    1. Title
    2. Description: important to have this
    3. Domain
    4. Heading
    5. Body copy
    6. Links
    7. Links to other sites
    8. graphics (with alt text which includes keywords)
    9. AND keyword density for all of these should be 4.5

Searches

Google recognizes your location so you will get different search results

Disallow:

can ask Google to remove a site from linking to your site

Googe adwords keyword

if the keyword is low wit6h high volume, then it will cost less to pay for in google


Marketing Grader

http://marketing.grader.com


http://searchengineland.com/

Page Ranking

http://www.prchecker.info/check_page_rank.php

Link Popularity

http://linkpopularity.com/

Search Engine Starter Guide

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291

http://susby.com/marketing/search-engine-marketing-checklist/

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