Community Reading

Other reading

17 Twitter Marketing Tips from the Pros, Social Media Examiner

The New Business.Twitter.Com: Learn to Tweet Your Way to #Success, Advertising Blog

Strategies for Effective Tweeting: A Statistical Review, Tami Dalley, Salesforce Marketing Cloud

How to Leverage Twitter's Vine App for B2B Content Marketing, Smart Blog on Social Media

Facebook Timeline for Business Pages—21 Key Points to Know, Mari Smith

Social Media Tips: (using photos on facebook)

Facebook Now Testing “Ranked Comments” on Business Pages, HubSpot

Facebook's Redesign Explained, WiX Blog
LinkedIn’s New Features – A Lot Like Facebook & Twitter with More Opportunities for Marketers,

New LinkedIn Company Pages, LinkedIn Blog

Start a Conversation by Mentioning Your Connections on LinkedIn, LinkedIn Blog

5 Creative Ways to Use LinkedIn Company Pages, Social Media Examiner

Welcome to Your New YouTube Channel, YouTube Official Blog

How to Integrate Video Into Your Social Media Marketing, Michael Stelzner, Social Media Examiner
Provide Tips, how tos, series, screen casts, interview and record (ooovu). Jing = camtasia. 60 to 90 seconds is about right.

9 Killer Tips for Location-Based Marketing, Shane Snow, Mashable

26 Tips for Using Pinterest for Business, Debbie Hemley, SocialMedia Examiner

Google Plus Gets a Makeover, Nick Bilton, New York Times Bits

New Tools for Businesses in the Pinterest Community, Pinterest Blog
Have to sign up for a business account to use this feature

Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever, Paul Gillin, Social Media B2B
B2B effort but used through consumer channels. Interesting to consider as I have often wondered how B2B efforts get recognition and awareness when they are trying to reach other companies. Another takeaway: closely coordinated, used many social media platforms and staged information and provided access to information.

Oreo to Fans: Cookie or Crème?, ClickZ

3 B2B Social Media Case Studies and Why They Work, Arik, Hanson, Communications Conversations (Focus on Kinaxis)

Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz, Jeremy Scott, Reel SEO

5 Game-Changing Social Media Marketing Campaigns, Jennifer Van Grove, Mashable

How Social Media Helped Cisco Shave $100,000+ Off a Product Launch, Casey Hibbard, Social Media Examiner

A Fascinating B2B Social Media Success Story, Grow

Audi’s Social Media Fail, Ryan Kawailani Ozawa, Hawaii Blog,

Netflix’s Communication Style: A Study in What NOT to Do, AVE Consulting Blog

Netflix Price Increases: A Social media Case Study, AVE Consulting Blog

Ketchup Moves Upmarket, with a Balsamic Tinge, New York Times

Session 2 Reading

Three Social Media Metrics Your Business Should Track, Social Media Examiner
Reader Comment providers useful framework for tracking metrics: AJ this is a great post. We will definitely be adding the use of advanced traffic segments. We use kiss metrics to get rich profiles of the visitors who convert and better understand where they came from and all the events they do before the conversion. Its incredible to see that while only 3-10% of content visitors convert right away, 20-30% of social traffic visitors eventually converts. We are also using google analytics events coupled with search terms, blog pages, and referral paths to understand the content that converts, and lastly, we analyze the hash tags on tweets that get clicks to 3rd party content to understand the content that engages. For us in the B2B IT services market with long complex sales cycles, measuring 'soft conversions' has been a big win - for this we measure what content and sources convert traffic from consuming content to "clicking through to learn more about the clients services". The insights and feedback to the overall content and marketing strategy are incredibly valuable.

Maximize the Social Media Presence at Your Next Event, Social Media Examiner

The Seven Principles of Community Building, Geoff Livingston, Now Is Gone

25 Characteristics of Highly Effective Social Media Campaigns, Kwame Boame, Social Media Today

5 Simple Metrics to Track Your Social Media Efforts, Jason Miller, Social Media Examiner

4 Ways to Measure Social Media and Its Impact on Your Brand, Nichole Kelly, Social Media Examiner*

Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word of Mouth, Fast Company

6 Facebook Metrics Marketers Should Be Measuring, Social Media Examiner

HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success, HootSuite Blog

Introducing Pinterest Web Analytics, Pinterest Blog

Which Pinterest Analytics Tool Is Best, Social Media Today

6 Pinterest Analytics Tools to Supercharge Your Influence, Mashable

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License