Community Reading

Other reading

17 Twitter Marketing Tips from the Pros, Social Media Examiner
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/

The New Business.Twitter.Com: Learn to Tweet Your Way to #Success, Advertising Blog
http://advertising.twitter.com/2013/04/The-new-business-twitter-com-Learn-to-tweet-your-way-to-success.html

Strategies for Effective Tweeting: A Statistical Review, Tami Dalley, Salesforce Marketing Cloud
http://www.salesforcemarketingcloud.com/blog/
marketingcloud.com/resources/ebooks/strategies-for-effective-tweeting-a-statistical-review/

How to Leverage Twitter's Vine App for B2B Content Marketing, Smart Blog on Social Media
http://smartblogs.com/social-media/2013/02/08/how-to-leverage-twitters-vine-app-for-b2b-content-marketing/

Facebook Timeline for Business Pages—21 Key Points to Know, Mari Smith
http://newsroom.fb.com/News/584/Improvements-to-Timeline

Social Media Tips: http://www.jeffbullas.com/ (using photos on facebook)

Facebook Now Testing “Ranked Comments” on Business Pages, HubSpot
http://blog.hubspot.com/blog/tabid/6307/bid/33835/Facebook-Now-Testing-Ranked-Comments-on-Business-Pages.aspx

Facebook's Redesign Explained, WiX Blog
http://www.wix.com/blog/2013/03/facebooks-redesign-explained/
LinkedIn’s New Features – A Lot Like Facebook & Twitter with More Opportunities for Marketers, SocialMediaToday.com

New LinkedIn Company Pages, LinkedIn Blog
http://socialmediatoday.com/index.php?q=steve-olenski/375445/linkedins-new-features-look-lot-facebook-twitter-and-mean-more-opportunities-ma
http://blog.linkedin.com/2012/10/04/new-linkedin-company-pages-to-all/

Start a Conversation by Mentioning Your Connections on LinkedIn, LinkedIn Blog
http://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/

5 Creative Ways to Use LinkedIn Company Pages, Social Media Examiner
http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages/

Welcome to Your New YouTube Channel, YouTube Official Blog
http://youtube-global.blogspot.com/2012/03/welcome-to-your-new-youtube-channel.html

How to Integrate Video Into Your Social Media Marketing, Michael Stelzner, Social Media Examiner
http://www.socialmediaexaminer.com/how-to-integrate-video-into-your-social-media-marketing/
Provide Tips, how tos, series, screen casts, interview and record (ooovu). Jing = camtasia. 60 to 90 seconds is about right.

9 Killer Tips for Location-Based Marketing, Shane Snow, Mashable
http://mashable.com/2010/03/15/location-based-marketing/

26 Tips for Using Pinterest for Business, Debbie Hemley, SocialMedia Examiner
http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/

Google Plus Gets a Makeover, Nick Bilton, New York Times Bits
http://bits.blogs.nytimes.com/2012/04/11/google-plus-gets-a-cleaner-makeover/

New Tools for Businesses in the Pinterest Community, Pinterest Blog
http://blog.pinterest.com/post/35710687813/new-tools-for-businesses-in-the-pinterest-community
Have to sign up for a business account to use this feature http://business.pinterest.com/

Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever, Paul Gillin, Social Media B2B
http://socialmediab2b.com/2011/02/greatest-b2b-campaign-ever-ibm-watson-jeopardy/
B2B effort but used through consumer channels. Interesting to consider as I have often wondered how B2B efforts get recognition and awareness when they are trying to reach other companies. Another takeaway: closely coordinated, used many social media platforms and staged information and provided access to information.

Oreo to Fans: Cookie or Crème?, ClickZ
http://www.clickz.com/clickz/news/2241725/oreo-to-fans-cookie-or-creme

3 B2B Social Media Case Studies and Why They Work, Arik, Hanson, Communications Conversations (Focus on Kinaxis)
http://www.arikhanson.com/2010/09/17/3-b2b-social-media-case-studies-and-why-they-work/

Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz, Jeremy Scott, Reel SEO
http://www.reelseo.com/24551/

5 Game-Changing Social Media Marketing Campaigns, Jennifer Van Grove, Mashable
http://mashable.com/2010/10/08/creative-social-media-campaigns/

How Social Media Helped Cisco Shave $100,000+ Off a Product Launch, Casey Hibbard, Social Media Examiner
http://www.socialmediaexaminer.com/cisco-social-media-product-launch/

A Fascinating B2B Social Media Success Story, Grow
http://www.businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-

Audi’s Social Media Fail, Ryan Kawailani Ozawa, Hawaii Blog,
http://www.hawaiiweblog.com/2011/03/03/audi-social-media

Netflix’s Communication Style: A Study in What NOT to Do, AVE Consulting Blog
http://aveconsulting.com/blog/2011/11/07/netflix%E2%80%99s-communication-style-a-study-in-what-not-to-do/

Netflix Price Increases: A Social media Case Study, AVE Consulting Blog
http://aveconsulting.com/blog/2011/11/07/netflix-price-increases-a-social-media-case-study/

Ketchup Moves Upmarket, with a Balsamic Tinge, New York Times
http://www.nytimes.com/2011/10/26/business/media/ketchup-moves-upmarket-with-a-balsamic-tinge.html?_r=4&

Session 2 Reading

Three Social Media Metrics Your Business Should Track, Social Media Examiner
http://www.socialmediaexaminer.com/3-social-media-metrics-your-business-should-track/
Reader Comment providers useful framework for tracking metrics: AJ this is a great post. We will definitely be adding the use of advanced traffic segments. We use kiss metrics to get rich profiles of the visitors who convert and better understand where they came from and all the events they do before the conversion. Its incredible to see that while only 3-10% of content visitors convert right away, 20-30% of social traffic visitors eventually converts. We are also using google analytics events coupled with search terms, blog pages, and referral paths to understand the content that converts, and lastly, we analyze the hash tags on tweets that get clicks to 3rd party content to understand the content that engages. For us in the B2B IT services market with long complex sales cycles, measuring 'soft conversions' has been a big win - for this we measure what content and sources convert traffic from consuming content to "clicking through to learn more about the clients services". The insights and feedback to the overall content and marketing strategy are incredibly valuable.

Maximize the Social Media Presence at Your Next Event, Social Media Examiner
http://www.socialmediaexaminer.com/maximize-the-social-media-presence-at-your-next-event/

The Seven Principles of Community Building, Geoff Livingston, Now Is Gone
http://geofflivingston.com/2007/10/01/the-seven-principles-of-community-building/

25 Characteristics of Highly Effective Social Media Campaigns, Kwame Boame, Social Media Today
http://socialmediatoday.com/SMC/203359

5 Simple Metrics to Track Your Social Media Efforts, Jason Miller, Social Media Examiner
http://www.socialmediaexaminer.com/metrics-to-track-your-social-media-efforts/

4 Ways to Measure Social Media and Its Impact on Your Brand, Nichole Kelly, Social Media Examiner*
http://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/

Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word of Mouth, Fast Company
http://www.fastcompany.com/1784586/facebooks-new-tools-give-marketers-insights-help-measure-fans-word-mouth

6 Facebook Metrics Marketers Should Be Measuring, Social Media Examiner
http://www.socialmediaexaminer.com/facebook-page-metrics/

HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success, HootSuite Blog
http://blog.hootsuite.com/social-analytics-reports/

Introducing Pinterest Web Analytics, Pinterest Blog
http://blog.pinterest.com/post/45179268152/introducing-pinterest-web-analytics

Which Pinterest Analytics Tool Is Best, Social Media Today
http://socialmediatoday.com/katie-petrillo/1338591/pinterest-analytics-tool-best

6 Pinterest Analytics Tools to Supercharge Your Influence, Mashable
http://mashable.com/2012/09/21/pinterest-analytics-tools/

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